There was an amusing post this week at TheWrap.com discussing how the various Hollywood movie studios are confused about the basics of social media and Twitter. You may remember (or, maybe not), back in 2003, when Hollywood suddenly started blaming text messaging for certain movies failing, because some kids would go to a movie, realize it sucks, and quickly warn their friends to stay away. Of course, Hollywood blamed text messaging, instead of the fact that they made a crappy movie, and couldn’t rely on their old methods of squeezing a ton of money out of people before word got around. In the age of Twitter, of course, this has only increased, so the studios started blaming Twitter, calling it “the Twitter Effect” and proceeding to freak out about it.

http://techdirt.com/articles/20100727/13051210386.shtml